Beyoncé’s hair-care brand, Cécred, has become a sensation since its launch in February 2024, with the flagship product, the $56 Edge Drops serum, leading the charge. This success reflects years of dedication from the pop icon and her mother, who infused the brand with their collective experience, tradition, and passion for hair care.
Behind the Vision of Cécred
In a candid conversation with i-D, Beyoncé described the journey of bringing Cécred to life as fulfilling. “My mother and I poured decades of experience, tradition, and love into Cécred, so seeing our community grow across every ethnicity, texture, generation, and gender is so fulfilling,” she remarked. The initial hurdles included overcoming the industry’s expectations for a brand founded by someone like her but ultimately, the brand’s authenticity prevailed.
Impact and Inclusivity
Beyoncé humorously noted that the effectiveness of Cécred’s products transcends any musical preferences, stating, “I’m the founder, visionary, and sole investor—not the face or model for this brand. I had a vision to build something that solved real problems and performed so incredibly that the people who can’t stand my music still use Cécred, haaaa! … because it works.” This illustrates her confidence in the line’s ability to resonate with a broad audience, emphasizing the essential nature of its offerings.
Product Collections and Availability
Cécred products can be exclusively found at Ulta Beauty, featured in three primary collections: the Foundation Collection, the Protection Collection, and the Styling Collection. This strategic partnership aims to bring Beyoncé’s vision of accessible and effective hair care to a diverse customer base.
Musical Ventures Amidst Brand Success
While her fanbase, affectionately known as the Beyhive, eagerly anticipates the rumored Act III, Beyoncé recently collaborated with her husband, Jay-Z, releasing the “Morning Dew (Donk) Remix” in August. This track made waves on the Billboard Hot 100, reaching No. 26 on the chart dated July 18.
Discover more about Beyoncé’s journey with Cécred through her latest i-D cover and interview, shedding light on her multifaceted career as both a music icon and a burgeoning entrepreneur.
